ByteDance-owned TikTok on Thursday introduced the worldwide availability of its generative AI video creation platform, Symphony Inventive Studios, to all advertisers, because the short-video app seems to spice up its advert enterprise.
Earlier this 12 months on the TikTok World Product Summit, the social media platform unveiled a brand new artistic content material suite referred to as ‘Symphony’ with an purpose to assist companies, creators and companies customise high-quality and fascinating content material tailor-made to their manufacturers.
The suite contains Symphony Inventive Studios, Symphony Assistant, Symphony Digital Avatars and TikToK adverts supervisor. Symphony Inventive Studios, which additionally features a digital assistant, helps customers automate duties to create content material on the platform.
It provides options reminiscent of turning textual content inputs into movies and producing previews that may be edited to finalize the content material, remixing, digital avatar creation, translation and extra on TikTok, the corporate stated.
TikTok is the newest tech firm to include AI-generated options in its advert enterprise because it seems to draw extra manufacturers and entrepreneurs.
