Because the 12 months attracts to an in depth, YouTube has launched its checklist of trending subjects of 2024 with the ICC T20 World Cup and ‘Ambani wedding ceremony’ being recognized as a number of the high “cultural moments” that unfolded on the platform this 12 months.
Whereas content material associated to the World Cup amassed over seven billion views on YouTube, movies with “Ambani” and “Marriage ceremony” within the title acquired over 6.5 billion views in India, the corporate mentioned.
Viewer engagement across the high-profile occasion included dissecting worldwide artist acts, analysing vogue outfits, and discussing the star-studded visitor checklist. “Followers had been actively shaping these narratives via their very own creator contributions to make a major pattern right into a superhit pattern,” Ajay Vidyasagar, the Asia-Pacific regional director at YouTube, mentioned in a digital media briefing held on Thursday, 5 December.
The checklist was drawn up by YouTube’s Tradition and Developments staff after analysing a wide range of indicators together with views, uploads, and creator exercise.
Vidyasagar additional highlighted the ‘Moye Moye’ Shorts on YouTube, which amassed 4.5 billion views, for instance of how tendencies influenced Gen Z vocabulary in India. “This demonstrates how tendencies on the platform don’t simply disappear, they’re reinterpreted and reimagined to be built-in into our on a regular basis lingo,” he defined.
This isn’t a ranked checklist, as per YouTube. (Picture credit score: YouTube)
The Alphabet-owned firm additionally unveiled its checklist of high trending creators of 2024 in India with Jimmy Donaldson, the American YouTuber referred to as ‘MrBeast’, bagging first place. His rising reputation and enchantment to Indian customers could be attributed to the Hindi-dubbed variations of his movies in addition to his collaborations with native creators corresponding to Ajey Nagar or ‘Carryminati’.
These rankings are based mostly on the subscribers that the YouTube Channels gained in India in 2024. (Picture credit score: YouTube)
Moreover, YouTube revealed that movies associated to slapstick comedian Samay Raina had been watched 1.5 billion occasions in 2024 whereas Punjabi singer and actor Diljit Dosanjh’s movies racked up over 3.9 billion views.
What else made for good content material on YouTube in India this 12 months?
Content material by hyperlocal creators corresponding to Malayalam YouTuber ‘KL Bro Biju’ and Marathi music Gulabi Sadi being utilized in three million Shorts globally, point out that YouTube tendencies surpassed geographic limits this 12 months, the corporate mentioned.
Creators posting on area of interest subjects corresponding to ‘Field of Vengeance’, who critiques sports activities balls, additionally emerged as a fan-favourite this 12 months.
YouTube’s checklist of hit songs of 2024. (Picture credit score: YouTube)
Fan communities on YouTube performed a significant function in boosting engagement of creator content material. As an example, Indian gaming streamer Complete Gaming, often known as Ajjubhai, was capable of develop his fan base with a face reveal video for his 37 million-strong fan base known as “Ajjubhai Military” that garnered 35 million views. His watchalong gameplays collected over 900 million views in 2024, YouTube mentioned.
Total, YouTube emphasised that content material was made trending by customers who leaned in and expressed on high of it. “Indian followers weren’t simply viewers; they had been co-creators, shaping the narratives and driving the dialog. They’re no extra one-sided recipients of content material who’re confined to schedules,” Vidyasagar mentioned, including that Indian customers of YouTube have change into screen-agnostic, time-agnostic, and format-agnostic.
