MICA, the premier institute for strategic advertising and marketing and communication in Ahmedabad, has set a brand new document in summer time placements for the 2024-26 batch with a stipend of Rs 5 lakh — the best for a two-month internship.
The institute has efficiently positioned all from the thirty first batch of its flagship PGDM-C and PGDM programmes.
As per particulars shared by MICA, whereas FMCG sector emerged as the highest recruiter, providing the best stipend of Rs 5 lakh — a rise from final yr’s Rs 4.55 lakh — the position course of additionally witnessed an increase in common stipends, rising by 4.5 per cent to Rs 1,58,600. All stipends are for two-month internships.
The highest 25 college students secured a median stipend of Rs 4,20,072 towards Rs 3,63,800 final yr, whereas the highest 50 obtained a median stipend of Rs 3,48,368, up from Rs 3,01,820. The median stipend additionally noticed a rise, reaching Rs 1,22,000 in comparison with final yr’s Rs 1,20,000 .
The present cohort consists of 31 per cent engineers, 20 per cent from arts and design, 19 per cent commerce graduates, and 17 per cent from administration backgrounds.
Vital recruiters included Google India, Accenture S&C, CK Birla, Flipkart, IBM, Hindustan Unilever, ITC, Grasp Playing cards, L’Oréal, Nivea, PUMA India, The Coca-Cola Firm, Titan Firm Restricted, Infoedge, Sentisum and HSBC.
Jaya Deshmukh, Director and CEO of MICA, mentioned, “The elevated stipend displays the rising demand for MICA expertise and underscores our dedication to delivering a strong, industry-relevant curriculum that nurtures future leaders and problem-solvers in communications, advertising and marketing, and technique.”
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“The demand for summer time hires has remained robust throughout sectors this yr, with significantly constructive traction in FMCG, IT/ITES, BFSI, and consulting,” mentioned Indranil Banerjee, Head of Company and Alumni Relations at MICA.
“Firms in these domains have demonstrated elevated confidence in MICA’s expertise. The typical stipend has additionally seen a 5 per cent rise in comparison with final yr, reaffirming the {industry}’s belief within the high quality, preparedness, and experience of our college students”, he added.
FMCG, IT/ITES, BFSI, and consulting corporations have been among the many highest recruiters, reflecting the shift towards data-driven advertising and marketing, digital transformation, and customer-centric methods. This yr, the internship roles spanned throughout various domains like gross sales and advertising and marketing, analytics, technique, sports activities advertising and marketing, media procurement, e-commerce, company communications, product administration, D2C product advertising and marketing and plenty of extra.
