Nick Khan appeared on the Nationwide Affiliation of Broadcasters (NAB) present in 2025 together with Triple H. He revealed that he wasn’t prepared to make a significant change regardless of a staggering 275 million determine.
The 275 million determine refers to WWE’s social media following. As you already know, the sports activities leisure juggernaut has succeeded massively in garnering a social presence on-line. Their mixed followers and subscribers from social media platforms like Fb/Meta (87 million), Instagram (34.3 million), TikTok (31.7 million, X/Twitter (14.4 million), and YouTube (108 million) add as much as a staggering quantity, particularly 275.4 million throughout all platforms.
Regardless of this, WWE President Nick Khan confidently asserted on the NAB present that these had been solely a “small share of voices” and refused to make any selections based mostly on what folks say on social media:
“[There is a] small share of voices who’ve a giant microphone or megaphone in entrance of them. It’s a mistake to answer your enterprise based mostly off of that. You’ve obtained to base it off your intestine and the outcomes.” [H/T F4WOnline)
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When elaborating on the question of “What people like,” the WWE President said:
“People like dramas, people like conflicts. They like to see conflicts being resolved one way or the other. As Paul mentioned, in our business, you get to knock each other out in a 20×20 ring. People like that too, so for us, we want to appeal to everybody.” (H/T – Barrett Media on X)
Nick Khan is already involved in a massive non-WWE TKO project.
Going forward, Nick Khan is going to be balancing his time between not one, but two major TKO projects. While his first priority is expected to be WWE, he is leading the charge in a promotion that could disrupt the sport of boxing. And he isn’t alone, as UFC President Dana White will be joining him.
One of the major challenges that Dana White and Nick Khan would face will be the demand and calls for higher fighter pay. Boxing as a sport traditionally pays upper-echelon fighters a far more lucrative purse than what the top superstars in UFC receive.
While 0.1% of the top UFC fighters can expect to earn seven figures over multiple fights, top-tier boxers can earn eight figures or more depending on various circumstances. Dana White’s model that succeeded with the UFC might have difficulties in the department of attracting big prizefighter boxers who draw viewership.
While the UFC and even WWE relied on star names to draw their biggest shows in the past, they both moved in a parallel direction, with the company names becoming the big draw rather than just an individual star.
So, for example, while names like Roman Reigns in WWE or Conor McGregor in the UFC undeniably garner a certain viewership, the companies have strongly established themselves in a position where they don’t need the biggest names to thrive.
Of course, the context of this is that it took years to build up the respective brands before TKO took over and changed the direction of both the UFC and WWE. With the boxing venture, they’re essentially starting from scratch, so it’s going to be an uphill battle.
It will also be interesting to see how Nick Khan balances his time between the two operations.
