Landmark Partnership With European Cricket Community

Since 2012, international betting firm 1xBet has been engaged in initiatives aimed toward popularising cricket in India and different Asian international locations. Nevertheless, sport at all times motivates to beat new heights, so the model has taken one other step ahead by signing a partnership settlement with the European Cricket Community.

Cricket originated in England, however it was in India that it reached the Olympic degree. Spectacular matches of the most effective IPL groups gained the hearts of followers everywhere in the world. Cricket remained on the sidelines for a very long time, however now it has lastly emerged from the shadow of the classical sports activities and might be launched to the 2028 Olympics in the US.

1xBet has at all times been probably the most loyal fan of cricket and can now put it on the market not solely in India, UAE and Africa, but in addition in Europe.

1xBet blurs boundaries in cricket growth

From April 1 to October 31, 2025, international betting firm 1xBet would be the Official Betting Companion of European Cricket Community, a prestigious organisation liable for holding a number of necessary males’s and ladies’s tournaments:

● European Cricket League

● European Cricket Championship Males’s & Girls’s

● European Cricket Sequence Males’s & Girls’s

● European Cricket Internationals Males’s & Girls’s

● ECN Tournaments And Weston / Meltl Protect

ECN occasions are among the many high 10 hottest cricket competitions in India. These tournaments characteristic distinguished gamers who may give followers a top-level present. The organisation of the competitions can also be impeccable.

European Cricket Community holds matches in additional than 20 European international locations. European Cricket League video games are streamed by the most effective broadcasters: Fancode, Sky Nz, Fox Australia, Sportsmax Caribbean, Atn Canada, Sportdeutschland Deutschland, Streamster Austria, Swiss Sport TV Switzerland, Startimes Sub-Sahara Africa and plenty of others. ECN competitions entice an enormous viewers.

With the total help of 1xBet, European Cricket Community tournaments can change into an necessary a part of the worldwide cricket household and develop their viewers. The model’s sponsorship helps groups to enhance infrastructure and create optimum coaching situations, motivating younger individuals to take up the game and fulfil their potential.

“The partnership with European Cricket Community is a landmark occasion for all cricket followers. ECN is popularising cricket in international locations the place the game isn’t but mainstream: Germany, Spain, Italy, France and plenty of others. We’re delighted to change into a sponsor of ECN and are assured that by way of shared values, we’ll have the ability to enhance the viewers of followers of this spectacular sport, which in 3 years will debut on the Olympic Video games in Los Angeles,” mentioned Irina Kapoor, Head of Advertising and marketing at 1xBet.

“European Cricket is happy to accomplice with 1xBet, one of the revolutionary and interesting corporations inside this sector. With this partnership, European Cricket Community sits alongside different first-class sponsorships of 1xBet akin to their partnerships with FC Barcelona, FIBA, Volleyball World and plenty of different high-level rights holders,” said Roger Feiner, CEO of the European Cricket Community.

The ECN holds lots of of matches a 12 months, which is able to give 1xBet fixed visibility within the broadcasts. As a part of the partnership, the 1xBet brand might be featured in ECN recreation broadcasts, in addition to in all promotional campaigns of the match. Commentators will point out the model title throughout common matches and when reviewing workforce statistics. Collaborative content material may also be created for publication on social media, and followers might be provided quite a lot of interactive leisure.

Within the TV broadcasts, followers will see a 1xBet branded coin that might be tossed to find out which workforce will bat and which aspect should discipline initially of the match.

The co-operation between 1xBet and the European Cricket Community is an enchanting story that might be extraordinarily fascinating to observe!

Concerning the European Cricket Community

Based in 2018, the European Cricket Community (ECN) is the digital dwelling of cricket in Europe. The ECN is concentrated on rising the game by creating nice occasions, whereas utilizing cutting-edge expertise to create leisure, promotion and digital fan engagement of cricket being performed throughout Europe, then taking it to a world viewers through ECN media companions. ECN produces reside, TV high quality broadcasts of the next marquee occasions all year long:

European Cricket Championship (ECC)

European Cricket League (ECL)

European Cricket Worldwide (ECI)

European Cricket Sequence (ECS)

European Cricket Championship-Girls (ECC-W)

Weston Protect – Males’s All-Star Cricket Event

Meltl Protect – Girls’s All-Star Cricket Event

About 1xBet

1xBet is a globally recognised bookmaker with 18 years within the betting business. The model’s clients can place bets on 1000’s of sporting occasions, with the corporate’s web site and app out there in 70 languages. The official accomplice checklist of 1xBet consists of FC Barcelona, Paris Saint-Germain, LOSC Lille, La Liga, Serie A, Durban’s Tremendous Giants, European Cricket Community and different famend sports activities manufacturers and organizations. The corporate’s ambassadors in India are well-known cricketer Heinrich Klaasen and actress Urvashi Rautela. The corporate has repeatedly been a nominee and recipient of prestigious skilled honours akin to IGA, SBC, G2E Asia, and EGR Nordics Awards.

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