Quick meals big KFC has teamed up with Australian dental care model Hismile to launch an eyebrow-raising product: a limited-edition fried chicken-flavoured toothpaste.
Infused with KFC’s signature mix of 11 herbs and spices, the toothpaste was marketed as delivering the “irresistible feeling” of biting into a bit of scorching, juicy Unique Recipe rooster—whereas nonetheless promising a contemporary, clear mouth.
Priced at $13 and out there solely on Hismile’s web site, the toothpaste bought out inside 48 hours of launch simply days in the past. “This has been considered one of our most profitable limited-run collaborations to this point,” Koban Jones, advertising and marketing supervisor at Hismile, informed Fox Information Digital.
“KFC-flavoured toothpaste is stunning and talkable, which drove social dialog and a fast, 48-hour sellout.”
Jones added, “We love pushing boundaries, and what higher means to try this than by making KFC’s iconic flavours a day by day necessity? This collaboration is daring, surprising, and significantly enjoyable.”
Regardless of its novelty, the toothpaste was fluoride-free and claimed to supply “long-lasting oral well being advantages.” For individuals who missed out, Hismile supplied a $59 KFC-branded electrical toothbrush that includes three cleansing modes, soft-tapered bristles, and a built-in timer—touted as “the best mixture of enjoyment and utility for the most important smile.”
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