On the outset, 2024 may seem to be a golden 12 months for Malayalam cinema. Movies like Manjummel Boys and Premalu opened up new avenues for the industrial attain of Malayalam cinema. Aadujeevitham, ARM and Aavesham capitalised on it, and movies like Kishkinda Kaandam, and Sookshmadarshini capped off a seemingly optimistic 12 months for Malayalam cinema. Nonetheless, the Kerala Movie Producers’ Affiliation painted a barely completely different image.
In a press release, the affiliation revealed that out of the 199 Malayalam movies that hit the screens in 2024, solely 26 movies will be thought of successful. With the entire manufacturing price hitting the Rs 1000 crore mark, the assertion revealed that solely Rs 300 crore was recovered. The makers imagine that the virtually Rs 700 crore unrecovered cash can be because of the growing manufacturing price for movies, particularly the actors’ wage.
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Manjummel Boys, Aavesham, Premalu, Aadujeevitham and ARM have been the one entrants within the Rs 100 crore membership, with the Soubin Shahir-backed movie amassing nearly Rs 242 crore. Different profitable movies included Kishkinda Kaandam, Guruvayur Ambalanadayil and Varshangalkku Sesham getting into the Rs 50 crore membership.
It was additionally the 12 months of re-releases with many movies, together with Manichitrathazhu and Valiyettan, hitting the large screens once more. Nonetheless, though Mohanlal may need had a disappointing finish to 2024 together with his directorial debut, Barroz, it’s only Devadoothan and Manichitrathazhu that have been profitable on the box-office in its re-release.
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Kerala Movie Producers’ Affiliation additionally emphasised the necessity to deliver audiences again to theatres, and if 2024’s development is something to go by, it signifies that the viewers would flock to the theatres for content material, and never the star forged. The success of small scale movies meant that conserving manufacturing prices in verify would fare properly for the business. In reality, it is usually argued that 200 movies a 12 months isn’t one thing that may work in the long term for the business, which doesn’t have the market of its neighbouring industries.
With the Producers’ Affiliation not mincing their phrases in any respect about what is required to be performed in Malayalam cinema for a significantly better 2025, perhaps the tides will flip for the higher.
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