With the rise of generative AI, a number of fast commerce platforms in India have embraced the expertise to reinforce personalised product suggestions and launch AI-powered instruments that enhance person expertise. As startups proceed to discover and experiment with AI integrations on their platforms, a number of challenges lie forward, together with excessive prices and information privateness issues.
Listed below are a few of the key AI options rolled out by the preferred supply platforms in India to this point:
Zomato
Final 12 months, Zomato rolled out a personalised AI meals assistant to undertake totally different duties resembling exhibiting widgets based mostly on what a person is craving, itemizing eating places serving the specified meals merchandise, suggesting well-liked dishes and eating places, and many others.
It is usually able to answering particular questions from customers like “What ought to I eat once I’m hungover?” or “Can I eat one thing that’s excessive protein and low carb?”.
“One of many important developments we’ve made is the creation of quite a few features on Zomato that we’re capable of expose to our AI brokers. This permits the AI brokers to dynamically name for no matter information they want with the intention to greatest serve the shopper question,” Zomato mentioned in a weblog put up.
Nonetheless, the AI function is being rolled out just for Zomato Gold members in a phased method. On the backend, the supply platform can also be leveraging AI to fine-tune its estimates of meals preparation and supply time in addition to for buyer help.
Zomato’s generative AI stack is powered by foundational LLMs developed by OpenAI with API entry from Microsoft Azure. In the meantime, the Gurgaon-based firm lately banned the usage of AI-generated content material in menus and different promotional supplies. It has reportedly developed instruments to detect AI-generated photographs of meals gadgets and warned that eating places who fail to conform will likely be booted from the platform.
BlinkIt
In Could 2023, BlinkIt launched a brand new AI function referred to as Recipe Rover that gives recipe options to customers and makes it simpler to seek out elements. It may also be used to simplify meal planning and supply AI-generated recipe curations based mostly on sure occasions or events. “Ganesh Utsav developing – get every part you want together with the recipe to make Modak at residence,” Albinder Dindsa, the CEO of the Zomato-owned fast commerce firm, mentioned.
The AI-generated recipes additionally embrace details about the meal’s macro-nutrients. Recipe Rover is powered by a mixture of AI picture generator Midjourney and OpenAI’s GPT fashions.
Swiggy
Just like Zomato, Swiggy unveiled a brand new AI function referred to as ‘What to Eat’ final 12 months that gives personalised meals suggestions to customers based mostly on their temper due to a customized neural search engine developed by the meals supply main.
“The function additionally offers transparency by informing customers of the rationale behind every advice, whether or not it’s based mostly on their order historical past, native developments, or recognition amongst different Swiggy customers,” the IPO-bound firm mentioned.
“Moreover, neural search will quickly help voice-based queries and queries in choose Indian languages, making it much more accessible to customers throughout totally different language preferences,” it added.
Its backend instruments additionally reportedly use AI to optimise routes for supply employees. Swiggy has mentioned that it’s engaged on rolling out an AI chatbot that may act as a digital concierge inside Dineout, the restaurant discovery part of its app. For restaurant companions, Swiggy mentioned that it’s engaged on introducing an AI bot within the restaurant-owner app for faster decision of points associated to onboarding, rankings, payouts, and many others.
Myntra
Myntra, one in every of India’s largest style e-commerce platforms, launched an AI-powered purchasing assistant referred to as MyFashionGPT in collaboration with Microsoft final 12 months. MyFashionGPT understands open-ended questions like “present me garments for a seaside trip” and returns related gadgets spanning classes of beachwear, hats, sun shades and extra. This unshackles consumers from the restrictions of standard search that depends on matching particular key phrases already current in a product catalogue.
It has additionally launched an AI style influencer named Maya. The Flipkart-owned firm will not be solely utilizing generative AI to enhance person expertise but in addition improve buyer help and artistic automation.
Some upcoming AI capabilities by Myntra embrace previewing full outfits by selecting tops, bottoms, and equipment. The corporate additionally plans so as to add voice search and personalisation later.
In September this 12 months, Myntra jumped on the short commerce bandwagon by testing out 4 hour-delivery timelines in a number of Indian cities resembling Bengaluru and New Delhi. The transfer comes amid fast adoption of fast commerce apps and companies amongst Indian customers.