Dale Earnhardt Jr. and Lamar Jackson have discovered themselves in a peculiar authorized battle.
Dale Jr., after all, grew to become one of many faces of NASCAR whereas driving the No. 8 automobile. Jackson has worn that very same quantity all through his soccer profession and has gained two MVPs with it.
Nicely, again in 2019, Jackson filed trademark registrations for “ERA 8” and “ERA 8 BY LAMAR JACKSON.”
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Lamar Jackson and Dale Earnhardt Jr. (IMAGN)
Dale Jr., nevertheless, is now making an attempt to trademark the quantity itself, stylized within the trend it was on his automobile. He filed the appliance final December.
However Jackson argues that Earnhardt’s software conflicts together with his personal emblems.
In a discover of oposition, Jackson says that he’s broadly related to the No. 8 “on account of his notoriety and fame, alongside together with his promotion of this quantity in his emblems and in media protection” and that he could possibly be “broken” by Earnhardt Jr.’s registration.
Lamar Jackson, #8 of the Baltimore Ravens, steps again to cross in opposition to the Buffalo Payments within the third quarter in the course of the AFC Divisional Playoff at Highmark Stadium on January 19, 2025, in Orchard Park, New York. (Al Bello/Getty Photos)
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The quarterback additionally mentioned that the driving force’s registration “falsely suggests a connection” between the 2.
“[Jackson] has expended appreciable time, effort, and expense in selling, promoting, and popularizing the quantity 8 in connection together with his persona and fame, in addition to with the trademark purposes and registrations referenced above, with the consequence that the related buying public has come to know, depend upon, and acknowledge [Jackson’s] emblems as very robust indicators of the supply of [Jackson’s] merchandise supplied in connection together with his marks,” the submitting reads. [Jackson] has established priceless goodwill in his registrations and purposes that includes the quantity 8″
Thus, the quarterback has “respectfully [requested” that Earnhardt Jr.’s application be “refused registration.”
In his NASCAR career, Dale Jr. won two Daytona 500s and back-to-back Xfinity Series, then known as the Busch Series, to close out the 1990s.
NASCAR team owner Dale Earnhardt Jr. looks on during practice for the Daytona 500 at Daytona International Speedway. (Peter Casey-Imagn Images)
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This is not Jackson’s first time defending his trademark. He found himself in a similar battle with Troy Aikman last year, who tried to trademark the word “eight.”
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