It’s attention-grabbing how the largest stars of Telugu cinema right now made their debuts virtually one after the opposite on the flip of the brand new millennium. Mahesh Babu began off in 1999, adopted by Jr NTR in 2001, Prabhas in 2002, and Allu Arjun in 2003. After all, the following set got here quickly after with Ram Charan in 2007, Nani in 2008, and Naga Chaitanya in 2009. It was virtually like all of this was deliberate to provide every of the star children a 12 months’s headstart. After all, Nani, as at all times, is an outlier.
The origin of the phrase ‘Nepotism’ comes from the phrase ‘Nephew’ and that was precisely the calling card for birthday boy Allu Arjun. Whereas he was the son of famous producer Allu Arvind, whose Geetha Arts has a legacy of over 5 many years, he was additionally projected because the nephew of ‘Megastar’ Chiranjeevi and ‘Energy Star’ Pawan Kalyan. However it’s to be famous that Telugu cinema isn’t like right now’s Hindi cinema the place nepotism is checked out as a nasty phenomenon. Individuals embrace star children, and elevate them to superstardom in the event that they strongly again the household. However issues have been completely different for Allu Arjun just because Allu Arjun was a special man.
After all, he made use of the manufacturers of Allu Arvind, Chiranjeevi, and Pawan Kalyan, however Allu Arjun was a model like no different just because he captured the creativeness of the youth. It isn’t to say Mahesh Babu or Jr NTR or Prabhas or anybody else didn’t have the youth viewers, however they have been seen as superstars who’re value elevating… Allu Arjun was the one who they thought they may emulate. And it’s this side of his persona that he saved engaged on. And it’s virtually like this whole batch of superstars have been so assured of their stardom that they weren’t folks in a rush.
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In his 22-year-old profession, Allu Arjun has performed simply 21 movies, and is able to kickstart his twenty second mission. This time has allowed him to fastidiously assemble his picture and notch up an envious filmography. Regardless of reaching dizzying heights of success along with his second movie, Arya, Allu Arjun performed it down. He received right into a market that wasn’t simple to crack — Malayalam cinema viewers. The youth of Kerala wanted a star to ‘observe’ and bam! Allu Arjun and Sukumar gave them Arya who was cool, suave, wore good t-shirts, sported a special hair-do, and had this air of nonchalance round him.
Allu Arjun in Arya 2.
He was rechristened Mallu Arjun, and his subsequent set of movies, Bunny and Pleased, have been as large successful in Kerala because it was in Andhra Pradesh. He was additionally slowly making his mark in Tamil Nadu along with his movies gaining an honest following, particularly Arya 2. It coincided with the rise of social media and Allu Arjun was all over the place. His clips have been being shared, his movies have been being remade, he was doing multistarrers with Tamil stars like Arya in Varudu, and Telugu stars like Manoj Manchu in Vedam. And but, surprisingly, Allu Arjun by no means moved away from doing Telugu movies.
By 2014, the color of Allu Arjun’s movies began to alter. And by then, Naga Chaitanya had performed a task in Tamil with Vinnaithaandi Varuvaaya, and headlined its Telugu model, Ye Maaye Chesave. Ram Charan launched his Magadheera as Maaveeran in Tamil, and likewise made his Hindi debut with Zanjeer. And Prabhas was engaged on a humungous mission with SS Rajamouli, titled Baahubali. And but, Allu Arjun bid his time. And most of his contemporaries in Tamil cinema have been releasing their movies in Telugu, and making a marketplace for themselves. Vikram and Suriya have been enormous stars, and even Karthi, who made his debut in 2007, discovered a robust base in Telugu by releasing the dubbed variations of his movies. However Allu Arjun by no means did that in Tamil.
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Actually, in a 2012 interview, Allu Arjun mentioned that he didn’t launch his movies in Tamil as a result of he wished to create a model, a market worth for himself, which may get diluted if there was a deluge of movies that hit the market. He knew that one success would result in the opening of the floodgates, and middlemen may launch older movies of his and dilute the market even earlier than it may stand on its toes. That’s the reason, Allu Arjun waited.
Even when Baahubali turned this blockbuster success that opened Telugu markets all around the nation, and the world, Allu Arjun bid his time. He didn’t leap on the bandwagon instantly. After all, due to the success of his movies that have been dubbed in Hindi, he was a recognisable face within the Hindi belt too. However he slowly examined waters. He first began experimenting with the Tamil market with movies like Sarrainodu, Duvvada Jagannadham, and Naa Peru Surya. In the identical time, he additionally noticed what occurred when Mahesh Babu did Spyder, the primary Tamil-Telugu bilingual of his profession. Allu Arjun realized from others’ errors, and didn’t even attempt to do a bilingual, which might have elevated his finances and made him a direct participant available in the market. He waited.
The blockbuster success of Ala Vaikunthapurramulo and the worldwide pandemic modified issues for Allu Arjun. It most likely was the understanding that point was fickle-minded and the overarching sense of the futilities of well-orchestrated plans within the face of a worldwide shutdown. Or just, he trusted the person who gave him the primary blockbuster of his profession. Sukumar and Allu Arjun have been reuniting for the primary time in 12 years. They usually got here collectively to convey to the world, the Pushpa universe. As they are saying, relaxation is historical past.
Actor Allu Arjun with director Sukumar on the units of Pushpa The Rise. (Credit score: Fb/@aryasukku)
Pushpa 1 was launched at a time when Indian cinema was starved of economic masala entertainers that may convey audiences again to theatres. After all, there have been different movies that have been launched within the interim that made some huge cash, however the Indian theatre-going viewers wanted euphoria. And that was precisely what Pushpa gave them. The movie was successful within the South, however it turned a phenomenon within the Hindi belt. The film was one thing that occurred simply as soon as in an actor or a filmmaker’s lifetime. It made some huge cash throughout India, and the world. The character turned iconic. It received plastered on regionally made packets of savouries, all throughout the nation. It made everybody concerned family names. The songs turned tremendous profitable. It created tendencies throughout social media, and made even Australian cricketers dance to its tunes. Oh, and it gained a number of Nationwide Awards. Not a number of movies that create this mass euphoria and manic hysteria additionally handle to persuade the critics, and win large within the awards circuit. Pushpa was a phenomenon that was going to be the benchmark for years to come back.
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Three years later, Pushpa 2 occurred, and virtually all the things occurred, another time. They are saying lightning doesn’t strike the identical place twice, however on this case, it did. And that’s just because nothing was left to destiny. Allu Arjun and staff fastidiously constructed this rise. It might have been profitable to broaden his market years earlier than he lastly did it with the Pushpa movies. It might have been attractive to say sure to the numerous names that have been being mentioned as potential collaborators that may have marked his entry into Tamil or Hindi cinema. It might have been very powerful to say No to a couple initiatives that had all the things going for it. However Allu Arjun bid his time to say ‘sure’ when it was solely completely vital, and say ‘no’ when it was extraordinarily powerful on him.
And now, as he turns 43, Allu Arjun is embarking on his largest mission to this point. Will probably be backed by Solar Photos, who’ve made movies like Enthiran, Petta, Beast, and Jailer, and is without doubt one of the largest banners in Indian cinema. Will probably be directed by Atlee, who has solely grown from power to power with movies like Mersal and Bigil in Tamil, and Jawan in Hindi. It can reportedly function him in twin roles for the primary time. It can reportedly be a movie about parallel worlds and it’s clear he can’t be boxed into one universe. It might be a Telugu-Tamil bilingual contemplating the names concerned within the movie, and mark a brand new chapter within the Allu Arjun story.
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Come what might, the world desires to know what Allu Arjun is doing subsequent. The world desires to willingly hop on to this journey and go wherever this dream service provider desires to take them. He’s now the Pied Piper, and has the world listening to his tunes. And the way did he do all of it? As they are saying ‘Good issues occur to those that wait, and higher issues come to those that work for it…’ and… Allu Arjun waited and labored like only a few earlier than him.
