Name it the paucity of old-school entertainers, or simply the straightforward fascination for nostalgia… Indian cinema has been plagued with the phenomenon of re-releases. Over the previous couple of years, this re-release pattern has caught up throughout all industries with many such movies making more cash than the primary run of many new movies. Whereas that is undoubtedly an indication of individuals thronging theatres to bask within the acquainted, it’s also a adverse pattern as a result of it exhibits folks don’t thoughts coming to the theatres, however they’ve an issue turning up for brand new releases. This combined sign from the viewers is proving to be a deterrent for a lot of makers. Nonetheless, the pattern appears to be right here to remain because the success of current re-releases, particularly Sanam Teri Kasam (2016), has change into a narrative for the ages.
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In response to well-liked commerce web site Sacnilk, Sanam Teri Kasam, directed by Radhika Rao and Vinay Sapru, has made Rs 32.35 crore nett in its re-release. The movie made Rs 9.1 crore nett within the unique run. In its second coming, Sanam Teri Kasam, headlined by Harshvardhan Rane and Mawra Hocane, has earned a whopping Rs 53 crore worldwide. Famous business tracker Taran Adarsh revealed that the film has emerged because the highest-grossing re-released movie in India. Notably, Sanam Teri Kasam dethroned one other cult favorite, Tumbbad, which took the highest place in 2024 with its stellar run.
Tummbad, in its preliminary run, made Rs 13.5 crore nett in its lifetime, solely to discover a new lease of life, six years later, in its 4-week re-release. The movie really made Rs 13.15 crore nett within the first week of re-release. It had a stunning run within the second week, with the numbers matching the primary week of re-release, and making virtually Rs 11.5 crore. It ended its four-week run with virtually Rs 30.50 crore nett.
What actually makes the success of Sanam Teri Kasam and Tumbbad particular is that each movies didn’t make the anticipated numbers within the unique run, however managed to change into cult classics of their style, and developed a eager fan following through the years. Nevertheless it was fascinating to see these followers really flip up in droves to observe the re-release, and the variety of followers simply grew in dimension. Apparently, the primary re-release to interrupt into the Rs 30 crore membership was the Tamil blockbuster Ghilli, headlined by Vijay and Trisha, and directed by Dharani. It surpassed the collections of the re-release of Avatar and Sholay to take the numero uno spot earlier than Hindi cinema caught on to the pattern of re-releases, and have been doing wonderful numbers on this class.
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Nonetheless, the success of Sanam Teri Kasam, backed by Deepak Mukut and Soham Rockstar Leisure, which has additionally prompted a sequel within the making, is an indication of issues to come back. Whereas 2025 has additionally seen the large success of Vicky Kaushal’s Chhaava, it might be fascinating to see how the 12 months unfolds for Hindi cinema. Will the brand new guard take up the reins? Will the previous guard should swoop in to avoid wasting the day? Or will Hindi cinema proceed to remain afloat by milking the nostalgia cow?
