MSNBC contributor trashes community, shreds ‘Morning Joe’ colleagues over Trump assembly: ‘This isn’t working’

MSNBC contributor Jennifer Rubin went on an unprecedented tear in opposition to her personal community in addition to her “Morning Joe” colleagues Joe Scarborough and Mika Brzezinski on her podcast, defiantly criticizing her employer’s enterprise mannequin and ratcheting up her assaults in the direction of the duo for revealing their assembly with President-elect Donald Trump. 

On Friday’s installment of “Jen Rubin’s Inexperienced Room,” Rubin accused Scarborough and Brzezinski of “forgetting” that their viewers “despises Trump” and that viewers needed them to “maintain the road in opposition to Trump” as a substitute of participating with the incoming president. 

“What had been they considering? Who do they assume their viewers was?” Rubin requested. “Properly, maybe this wasn’t about their viewers. Maybe this was them making an attempt to defend themselves or keep away from retribution that they thought was coming their manner. However actually, these are wealthy, well-known individuals. What have they acquired to fret about? It was simply an appalling instance at how keen so many elites are to fall in line, to curry favor, to deflect consideration, to deflect any sort of incoming criticism which may come their manner from the White Home.”

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MSNBC contributor Jennifer Rubin continued lobbing assaults in the direction of her “elite” colleagues Mika Brzezinski and Joe Scarborough over their assembly with President-elect Donald Trump. (William B. Plowman/NBC/NBC Newswire/NBCUniversal by way of Getty Photographs; Dia Dipasupil/Getty Photographs)

“So they’re getting hammered for it. They’re hemorrhaging their viewers. And this, after all, solely exacerbates the rationale and the issue why MSNBC and its different cable networks are being spun off. And that’s, cable tv is dying,” Rubin mentioned. “Most of you in all probability have not watched MSNBC for the reason that election both, and never understanding your viewers and persevering with to serve up the identical chewed-over speaking factors with the identical panels, primarily similar program day, after day, after day, hour after hour, is not working. So Comcast has mentioned, ‘Superb, spin you off. You guys go fend for yourselves. And the query after the spin-off is accomplished will likely be whether or not that is a viable enterprise mannequin. Can they afford to pay Rachel Maddow, God bless her, 20 plus million {dollars} a yr? Is there promoting to help that? Are there cable charges to help that? We do not know. We do not know if MSNBC, a yr from now, is gonna exist, or whether or not it is gonna be in some slim down vogue.”

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Rubin, additionally a Washington Publish columnist, went on by providing options on how MSNBC can “rethink their mannequin.” 

“Eliminate the sample of chewing over the identical three or 4 tales all day lengthy with a shuffling of panelists all parroting again the identical line to the host, this isn’t working. It is boring. It isn’t good TV. They should do one thing else, and they need to look to fashions which are profitable,” Rubin mentioned. “They need to look to individuals like The Onion. Hey, they’ve bought Information Wars. I am unable to wait to look at what they’re gonna program. They need to look to exhibits that, sure, are maybe lighter on the information, however even have way more info than they do.” 

Rubin took a number of swipes at her employer MSNBC on her podcast.  (Kim Kulish/Corbis by way of Getty Photographs)

She went on to say that viewers “get extra from a John Oliver monologue” than they do “from a day or two of watching CNN or MSNBC.”

“And by the best way, I am an MSNBC contributor,” Rubin reminded her liberal viewers. “No less than I’ve the honesty, I’ve the candor, to inform you this isn’t gonna work, and this isn’t persevering with to work. And what’s extra, by hanging on to those legacy shops which are failing, I believe Democrats fail to discover different choices. They fail to search for different avenues to speak with the general public. They’re counting on dying shops in a dying business, cable TV information, and so they must be far more revolutionary, far more artistic in determining methods to achieve individuals, together with individuals who don’t love politics all that a lot, and that is the large problem. These had been the individuals who, frankly, went alongside voting for Trump as a result of they didn’t know an excessive amount of about what he had in thoughts and what he had deliberate, and actually his risk to their well-being.” 

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“So I believe as soon as we get previous a stage through which we’re doing the identical factor again and again, in any other case often known as the definition of insanity- for those who anticipate a special end result, then maybe we will expertise some innovation, and possibly we will anticipate one thing higher from information… However one factor, you possibly can all the time come right here, as a result of I am gonna inform you what I believe. I am gonna be provocative…  We’re gonna inform the reality. We’re gonna discuss to you. I wish to hear from you, as a result of not like Mika and Joe, I care about my viewers, and I wanna hear what you assume,” Rubin added. 

Rubin didn’t instantly reply to Fox Information Digital’s request for remark. A spokesperson for MSNBC declined to remark.

Rubin mentioned viewers “get extra from a John Oliver monologue” than they do “from a day or two of watching CNN or MSNBC.” (William B. Plowman/NBC/NBC Newswire/NBCUniversal by way of Getty Photographs)

Whereas Rubin is at the moment urging MSNBC to eliminate the system of “panelists all parroting again the identical line to the host,” she was notably vocal in opposition to NBC’s hiring of former RNC chairwoman Ronna McDaniel (she was fired following swift backlash from the community’s liberal stars). 

Ruben beforehand fueled a boycott in opposition to “Morning Joe.”

“The market works nice. You’ll be able to cease watching Morning Joe anytime,” Rubin wrote on social media Monday.

She then added on the social media web site BlueSky:, “On MJ: For those who do not respect the viewers you could have, betray that viewers and lose their belief you might be [going] to lose a lot of them. I’ve seen this film.”

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Rubin was additionally outspoken in opposition to her different employer The Washington Publish and its billionaire over Jeff Bezos over his choice to halt the paper’s endorsement of Vice President Kamala Harris simply days earlier than the election. 

“Initially, I don’t consider the rationale said. I do not consider they’ve immediately determined— he has immediately determined that we should always endorse everyone besides presidential candidates, and that of all of the elections, that is the one to start out with this new coverage,” Rubin mentioned on her podcast final month. “We endorsed a presidential candidate in 2020 no downside. And I understand this, and even when it isn’t meant, it’s inevitably perceived as bending the knee to Donald Trump on the worst doable second when democracy is on the road.”

“You’ve a billionaire who has a enterprise other than the Publish that does enterprise with the federal authorities deciding to not run afoul of a person who has declared conflict on democracy and on the free press, and I nonetheless discover it completely inconceivable that somebody who owns a newspaper would do that,” she continued.”