Man Fieri and Sammy Hagar’s tequila enterprise took a serious hit after two of their freight vans carrying $1 million in product had been stolen.
The superstar chef, 56, and the previous Van Halen singer, 77, are the co-owners of the tequila model Santo Spirits. A consultant for Hagar instructed Fox Information Digital that the vans had been hijacked over the weekend of Nov. 9 in Laredo, Texas.Â
The lacking vans had been carrying 24,240 bottles of Santo Blanco and Reposado in addition to a specifically made Additional Añejo, which was created over the course of 39 months.
Hagar’s rep stated “it seems this was an organized crime effort the place the vans had been illegally double brokered to completely different carriers who transferred the product to their vans” after they crossed over the border from Mexico to Texas.
“For a rising firm like Santo, it is actually a disgrace for one thing like this to occur in the midst of our strongest 12 months thus far and proper earlier than the vacations!” Hagar stated in an announcement to Fox Information Digital.
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“Anybody that is aware of enterprise is aware of that this can be a big setback for any firm in a vastly aggressive market,” the “I Cannot Drive 55” rocker added. “However Man and I’ll survive. Most of all, we’re glad that no person was damage throughout this crime.”
In an interview with Individuals journal, Fieri stated that he and Hagar discovered of the heist on Nov. 14.Â
“We have labored so exhausting,” the Meals Community star stated. “That is our greatest 12 months we have ever had in Santo. We simply had all this momentum, and now no matter’s on the shelf is all individuals are going to get.”
Fieri instructed People who staff at their Mexican distillery had been “on a 24/7 schedule proper now” to interchange the stolen tequila.
Nonetheless, Fieri stated that it was unlikely that they’d be capable to totally replenish their tequila provide in time for the vacations, throughout which Santos Spirits usually sees its highest quantity of gross sales.
The “Final Recipe Showdown” alum instructed People who “somebody might be attempting to interrupt the momentum” that their tequila enterprise had gained within the market.
Fieri additionally expressed his shock that two vans had been focused by the thieves.
“I imply, one is one. However now you have to have double the quantity of individuals to drag off the double heist,” Fieri stated. “It simply appears a lot riskier to take two vans.”
Santo Spirits president Dan Butkus instructed People who he was anxious about how the theft of the overall 440 instances of tequila would impression their distillery and their workers.
“Our distiller is an unbiased distiller who’s depending on our gross sales for his livelihood and that of his workforce,” Butkus stated. “My gross sales workforce, my advertising and marketing workforce, your entire Santo Spirits workforce depends upon these gross sales.
“That is type of the piece that is most hurtful to me,” he added. “We have to help these individuals each on the distillery and within the U.S., and we won’t do it proper now with out the income from these instances.”
Individuals reported that the crimes are being investigated by Laredo Police Division, Los Angeles’ Cargo Prison Apprehension Workforce and the federal cargo theft prevention and restoration community CargoNet.
Fieri is providing a $10,000 reward to anybody who can find the lacking vans.
He instructed Individuals that he’s particularly hoping to get well the Additional Añejo. “It is just like the crown jewel of the corporate, one thing that we have been engaged on,” he defined. “You may’t reproduce one thing that takes 4 years to make.”
“It is like a film — I by no means in one million years thought this was coming down the pike like this,” Fieri stated of the heist. “Nevertheless it’s actual.”
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