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Within the aftermath of President-Elect Donald Trump’s overwhelming victory, each the left and the appropriate have a robust curiosity in believing, or not less than claiming, that “new media,” corresponding to social media platform X and Joe Rogan’s podcast was the key to Trump’s success.
The issue is, that from what voters informed me during the last three months, it simply isn’t true.
First, let’s take a look at why each side are motivated to consider that these various media sources had been decisive. In spite of everything, improper although they might be, it’s a uncommon factor that Democrats and Republicans appear to agree on.
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For the Harris camp and its media allies blaming Elon Musk’s X platform, or the universe of edgy, allegedly right-wing podcasts for flooding the zone with “disinformation,” is an ideal excuse for the way spectacularly incorrect they had been about this election.
As a substitute of acknowledging that their incessant yammering about threats to democracy and Trump being a felon landed on voters’ deaf ears as a result of these voters had been fearful in regards to the financial system and the border, the MSNBCs of the world need Elon Musk to be the issue.
Likewise, on the appropriate we hear claims that legacy media is useless, that it’s the age of citizen journalists and that this sea change portends long-lasting energy for the populist GOP of Donald Trump.
To each side, I might say not so quick.
It was the American individuals who determined this election, not podcasts, not X posts, and never influencer campaigns. It got here down to 2 staple items; 70% of voters assume the nation is on the improper observe, and Kamala Harris was a horrible candidate.
“I spent $100 on two luggage of groceries,” Carol, in her 70s, informed me in Bedford, Pa., again in early October. That very day, she was mailing in her usually non-voting husband’s registration.
Among the many a whole bunch of voters I spoke to, it was by far the highest subject, and in locations like Bedford, they don’t want the previous media or the brand new media to inform them what they will plainly see on their grocery payments.
As to Harris’ laughable lack of political chops, it was just like the soundtrack of my travels by the election.
“I do want she would do extra interviews,” one Democrat, a photographer in his 60s, informed me in August in Harrisonburg, Va.
Quick-forward to late October and in Scranton, Pa., I had a paid Harris canvasser say to me, “I don’t know why she will’t reply any questions.”
However what about Trump’s success with Gen Z males? Certainly, it’s insisted, that was all the way down to the Darkish MAGA universe of podcasts and influencers, proper?
Effectively, I spoke with a number of males of their 20s voting for Trump, and none of those web celebrities ever got here up. What did come up was their frustration with a woke tradition that had demonized them only for being males.
However they knew that earlier than any streamer ever informed them.
Permit me to strongly recommend that it wasn’t well-liked podcasters and influencers who made Gen Z extra conservative, it was Gen Z already being extra conservative that made these podcasters and influencers well-liked.
Who or what will get credit score or blame for an election outcome solely issues insofar because it presents classes going ahead, and it’s pretty apparent that the left blaming Elon Musk and new media is the improper lesson to attract.
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However as simple as it’s for the dropping aspect to be taught the improper classes, it’s far simpler and extra consequential for the successful aspect to take action. Victory, they are saying, has a thousand fathers, however about 950 of them didn’t actually contribute a lot.
It could be a grave mistake for Republicans to assume that new media received them this race. The truth is, this turned out to be a fairly commonplace bread and butter points election that Harris would have misplaced in any media setting.
Voters handed Republicans this large win in order that they’d do two staple items: carry down costs and safe the border. They don’t actually need to hear about shifting the Division of Environmental Safety to Oklahoma, or decimating the deep state, as effective as these concepts could also be.
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Presidential mandates such because the one Trump has now, are like hiring a man to repair up stuff round your own home. When you inform him the sink and bathroom are damaged and he proceeds to enhance your roof, refinish your basement, and widen your deck, however the sink and bathroom nonetheless don’t work, you get a brand new handyman.
If Republicans could make life cheaper and repair the border then voters will reward them, regardless of the place they get their information. If not, then Elon Musk and Joe Rogan, won’t be sufficient to stave off eventual defeat.
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