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It’s typically stated that every one publicity is sweet publicity, however a barrage of unfavorable consideration hasn’t lifted rankings for “CBS Mornings.”
On October 1, “CBS Mornings” co-anchor Tony Dokoupil made waves with a now-infamous interview with pro-Palestinian writer Ta-Nehisi Coates about his sharply anti-Israel ebook “The Message,” and what Dokoupil seen as large omissions of context in his narrative.
An ensuing inside uproar noticed Dokoupil, who’s Jewish, get rebuked by community management however defended in different corners for his agency line of questioning. That led to uncommon media consideration for the morning present, which has lagged behind its opponents in rankings for years whereas receiving reward for being extra news-heavy than its lighter counterparts.
CBS NEWS IN TURMOIL AS MULTIPLE CONTROVERSIES ERUPT AT THE NETWORK
On October 1, “CBS Mornings” co-anchor Tony Dokoupil made waves with a now-infamous interview with pro-Palestinian writer Ta-Nehisi Coates. (Getty Photographs; Screenshot/CBS Information)
The eye has not elevated viewership. “CBS Mornings” has been caught in third place behind NBC’s “Right this moment” and ABC’s “Good Morning America” for years and the Dokoupil information cycle hasn’t modified something.
“CBS Mornings” has averaged 2.1 million viewers in 2024, however has averaged just below two million for the reason that Coates interview for a 1% drop. Because the news-making interview, “CBS Mornings” can also be down 9% in comparison with the identical dates in 2023.
In terms of the advertiser-coveted demographic of adults age 25-54, “CBS Mornings” has averaged 375,000 for the reason that Coates interview, for a 12% decline from its 425,000 year-to-date common demo viewers. The present can also be down 13% in comparison with the identical dates final yr within the important class.
Like “CBS Mornings,” NBC’s “Right this moment” and ABC’s “Good Morning America” additionally noticed small declines amongst whole viewers during the last two weeks in comparison with their year-to-date averages.
JEWISH CBS ANCHOR FORCED TO MEET WITH RACE AND CULTURE UNIT AFTER GRILLING PRO-PALESTINIAN AUTHOR: REPORT
ABC’s “Good Morning America” has averaged 2.75 million whole viewers in 2024 to provide ABC a lead amongst whole viewers, whereas NBC’s “Right this moment” has averaged 2.7 million. Among the many demo, “Right this moment” has averaged 647,000 viewers, in comparison with 499,000 for “GMA” to this point in 2024.
“CBS Mornings” co-anchor Tony Dokoupil irked liberal colleagues throughout an interview with Ta-Nehisi Coates. (CBS/Screenshot)
After the tense interview with Coates, it was revealed that Dokoupil irked his liberal colleagues over his tone and criticism towards the writer. CBS management reassured offended employees members that following a assessment, they’d concluded that the interview didn’t meet the corporate’s “editorial requirements,” the Free Press reported, which obtained audio of the employees assembly.
CBS NEWS JOURNALISTS HAVE ‘PREPRODUCTION PROCESS’ TO RUN QUESTIONS BY RACE AND CULTURE UNIT: REPORT
The leaked inside scolding generated extra headlines, giving “CBS Mornings” further publicity, and follow-up tales within the days since have centered on all the pieces from Dokoupil ultimately expressing remorse for the interview, inflicting tumult to criticism of the community’s Race and Tradition unit.
The saga has been lined by Hollywood commerce publications, the Related Press, newspapers starting from the New York Submit to USA Right this moment, The Washington Submit and The New York Occasions and bandied about on high-profile podcasts.
Creator Ta-Nehisi Coates is seen onstage through the Alight Align Come up: Advancing the Motion for Restore Nationwide Convention at Thompson Buckhead on June 7, 2023, in Atlanta, Georgia. (Picture by Carol Lee Rose/Getty Photographs for Decolonizing Wealth Venture)
Scores courtesy of Nielsen Media Analysis.
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